Breakthrough, Concern and Prospect: Research on the Communication of Tiktok Rural Short Video from the Perspective of Scene Theory

Fang Xuelan

doi:doi:10.11648/j.si.20210904.11

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Breakthrough, Concern and Prospect: Research on the Communication of Tiktok Rural Short Video from the Perspective of Scene Theory

Fang Xuelan

Published in Science Innovation (Volume 9, Issue 4)

Received: 15 April 2021 Accepted: Published: 24 May 2021

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Abstract

With the development of Internet technology and the popularization of mobile intelligent terminals, mobile short video has developed rapidly in recent years. In particular, short video platforms represented by Tiktok and Kuaishou have penetrated into People's Daily life, while short video platforms such as Tiktok and Kuaishou have gradually become important carriers for People's Daily sharing and social communication. In the era of mobile Internet, scene, as a new entrance, is reshaping the intelligent connection between platform, users and diversified content services. The five elements of scene have become the core driving force, prompting us to enter a scene development era soon. As a major branch of Tiktok short videos, rural short videos construct scenes of rural life, display diversified features of rural scenes through immersive experience and sensory interactive experience, arouse people's memories of the countryside, win the audience's affection, and realize the spread of rural culture in the way of scene. Therefore, based on the scene theory, this paper analyzes the scene construction of Tiktok rural short videos and studies its value. By reflecting on the problems in the development of Tiktok rural short videos, it provides constructive thinking for its development and has certain significance for the future construction of rural short videos.

Published in	Science Innovation (Volume 9, Issue 4)
DOI	10.11648/j.si.20210904.11
Page(s)	124-128
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2024. Published by Science Publishing Group

Keywords

Scene Theory, Tiktok Village Short Video, Internet, Social Media

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APA Style

Fang Xuelan. (2021). Breakthrough, Concern and Prospect: Research on the Communication of Tiktok Rural Short Video from the Perspective of Scene Theory. Science Innovation, 9(4), 124-128. https://doi.org/10.11648/j.si.20210904.11

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ACS Style

Fang Xuelan. Breakthrough, Concern and Prospect: Research on the Communication of Tiktok Rural Short Video from the Perspective of Scene Theory. Sci. Innov. 2021, 9(4), 124-128. doi: 10.11648/j.si.20210904.11

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AMA Style

Fang Xuelan. Breakthrough, Concern and Prospect: Research on the Communication of Tiktok Rural Short Video from the Perspective of Scene Theory. Sci Innov. 2021;9(4):124-128. doi: 10.11648/j.si.20210904.11

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@article{10.11648/j.si.20210904.11,
  author = {Fang Xuelan},
  title = {Breakthrough, Concern and Prospect: Research on the Communication of Tiktok Rural Short Video from the Perspective of Scene Theory},
  journal = {Science Innovation},
  volume = {9},
  number = {4},
  pages = {124-128},
  doi = {10.11648/j.si.20210904.11},
  url = {https://doi.org/10.11648/j.si.20210904.11},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.si.20210904.11},
  abstract = {With the development of Internet technology and the popularization of mobile intelligent terminals, mobile short video has developed rapidly in recent years. In particular, short video platforms represented by Tiktok and Kuaishou have penetrated into People's Daily life, while short video platforms such as Tiktok and Kuaishou have gradually become important carriers for People's Daily sharing and social communication. In the era of mobile Internet, scene, as a new entrance, is reshaping the intelligent connection between platform, users and diversified content services. The five elements of scene have become the core driving force, prompting us to enter a scene development era soon. As a major branch of Tiktok short videos, rural short videos construct scenes of rural life, display diversified features of rural scenes through immersive experience and sensory interactive experience, arouse people's memories of the countryside, win the audience's affection, and realize the spread of rural culture in the way of scene. Therefore, based on the scene theory, this paper analyzes the scene construction of Tiktok rural short videos and studies its value. By reflecting on the problems in the development of Tiktok rural short videos, it provides constructive thinking for its development and has certain significance for the future construction of rural short videos.},
 year = {2021}
}

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TY  - JOUR
T1  - Breakthrough, Concern and Prospect: Research on the Communication of Tiktok Rural Short Video from the Perspective of Scene Theory
AU  - Fang Xuelan
Y1  - 2021/05/24
PY  - 2021
N1  - https://doi.org/10.11648/j.si.20210904.11
DO  - 10.11648/j.si.20210904.11
T2  - Science Innovation
JF  - Science Innovation
JO  - Science Innovation
SP  - 124
EP  - 128
PB  - Science Publishing Group
SN  - 2328-787X
UR  - https://doi.org/10.11648/j.si.20210904.11
AB  - With the development of Internet technology and the popularization of mobile intelligent terminals, mobile short video has developed rapidly in recent years. In particular, short video platforms represented by Tiktok and Kuaishou have penetrated into People's Daily life, while short video platforms such as Tiktok and Kuaishou have gradually become important carriers for People's Daily sharing and social communication. In the era of mobile Internet, scene, as a new entrance, is reshaping the intelligent connection between platform, users and diversified content services. The five elements of scene have become the core driving force, prompting us to enter a scene development era soon. As a major branch of Tiktok short videos, rural short videos construct scenes of rural life, display diversified features of rural scenes through immersive experience and sensory interactive experience, arouse people's memories of the countryside, win the audience's affection, and realize the spread of rural culture in the way of scene. Therefore, based on the scene theory, this paper analyzes the scene construction of Tiktok rural short videos and studies its value. By reflecting on the problems in the development of Tiktok rural short videos, it provides constructive thinking for its development and has certain significance for the future construction of rural short videos.
VL  - 9
IS  - 4
ER  -

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Author Information

Fang Xuelan

School of Humanities& Communication, Zhejiang Gongshang University, Hangzhou, China

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Plain Text BibTeX RIS

APA Style

Fang Xuelan. (2021). Breakthrough, Concern and Prospect: Research on the Communication of Tiktok Rural Short Video from the Perspective of Scene Theory. Science Innovation, 9(4), 124-128. https://doi.org/10.11648/j.si.20210904.11

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ACS Style

Fang Xuelan. Breakthrough, Concern and Prospect: Research on the Communication of Tiktok Rural Short Video from the Perspective of Scene Theory. Sci. Innov. 2021, 9(4), 124-128. doi: 10.11648/j.si.20210904.11

Copy | Download

AMA Style

Fang Xuelan. Breakthrough, Concern and Prospect: Research on the Communication of Tiktok Rural Short Video from the Perspective of Scene Theory. Sci Innov. 2021;9(4):124-128. doi: 10.11648/j.si.20210904.11

Copy | Download

@article{10.11648/j.si.20210904.11,
  author = {Fang Xuelan},
  title = {Breakthrough, Concern and Prospect: Research on the Communication of Tiktok Rural Short Video from the Perspective of Scene Theory},
  journal = {Science Innovation},
  volume = {9},
  number = {4},
  pages = {124-128},
  doi = {10.11648/j.si.20210904.11},
  url = {https://doi.org/10.11648/j.si.20210904.11},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.si.20210904.11},
  abstract = {With the development of Internet technology and the popularization of mobile intelligent terminals, mobile short video has developed rapidly in recent years. In particular, short video platforms represented by Tiktok and Kuaishou have penetrated into People's Daily life, while short video platforms such as Tiktok and Kuaishou have gradually become important carriers for People's Daily sharing and social communication. In the era of mobile Internet, scene, as a new entrance, is reshaping the intelligent connection between platform, users and diversified content services. The five elements of scene have become the core driving force, prompting us to enter a scene development era soon. As a major branch of Tiktok short videos, rural short videos construct scenes of rural life, display diversified features of rural scenes through immersive experience and sensory interactive experience, arouse people's memories of the countryside, win the audience's affection, and realize the spread of rural culture in the way of scene. Therefore, based on the scene theory, this paper analyzes the scene construction of Tiktok rural short videos and studies its value. By reflecting on the problems in the development of Tiktok rural short videos, it provides constructive thinking for its development and has certain significance for the future construction of rural short videos.},
 year = {2021}
}

Copy | Download

TY  - JOUR
T1  - Breakthrough, Concern and Prospect: Research on the Communication of Tiktok Rural Short Video from the Perspective of Scene Theory
AU  - Fang Xuelan
Y1  - 2021/05/24
PY  - 2021
N1  - https://doi.org/10.11648/j.si.20210904.11
DO  - 10.11648/j.si.20210904.11
T2  - Science Innovation
JF  - Science Innovation
JO  - Science Innovation
SP  - 124
EP  - 128
PB  - Science Publishing Group
SN  - 2328-787X
UR  - https://doi.org/10.11648/j.si.20210904.11
AB  - With the development of Internet technology and the popularization of mobile intelligent terminals, mobile short video has developed rapidly in recent years. In particular, short video platforms represented by Tiktok and Kuaishou have penetrated into People's Daily life, while short video platforms such as Tiktok and Kuaishou have gradually become important carriers for People's Daily sharing and social communication. In the era of mobile Internet, scene, as a new entrance, is reshaping the intelligent connection between platform, users and diversified content services. The five elements of scene have become the core driving force, prompting us to enter a scene development era soon. As a major branch of Tiktok short videos, rural short videos construct scenes of rural life, display diversified features of rural scenes through immersive experience and sensory interactive experience, arouse people's memories of the countryside, win the audience's affection, and realize the spread of rural culture in the way of scene. Therefore, based on the scene theory, this paper analyzes the scene construction of Tiktok rural short videos and studies its value. By reflecting on the problems in the development of Tiktok rural short videos, it provides constructive thinking for its development and has certain significance for the future construction of rural short videos.
VL  - 9
IS  - 4
ER  -

Copy | Download